How Your Brand Can Participate

A journey that celebrates history, adventure, and community

Road Partner
white bus
white bus

  • A 7-month national road presence during America 250 & the Route 66 Centennial

  • A wrapped vehicle traveling Historic Route 66

  • Repeated visibility in towns, at landmarks, and at select events

  • Organic brand integration through real-time storytelling

  • Curated media assets

a camera with a microphone attached to it
a camera with a microphone attached to it
Booth Activation

  • Exclusive brand representation at select Route 66 and America 250 events

  • In-person engagement through experiential storytelling and activation

  • Brand visibility aligned with community and history

  • Curated media assets from event appearances

  • Product travels on the road for months along Route 66

  • Professional photography in real, historic locations

  • Lifestyle and contextual product use

  • Delivered photo assets and UGC-style content

  • Authentic association with a once-in-a-generation historical moment

Brand on the Road
Community Experience Partners
people holding us a flags
people holding us a flags

  • Enhances group experiences and shared moments on the road

  • Supports stops, meetups, and pop-up gatherings

  • May include hosted locations, supplies, amenities, or experiences

  • Focused on connection and community

Black tumbler with ford tough logo in car
Black tumbler with ford tough logo in car
man in gray sweater standing near wall
man in gray sweater standing near wall
Journey Support

  • Supports travel, gear, fuel, food, or road-life essentials

  • Contributions may be one-time or ongoing

  • Focused on enabling the journey rather than brand promotion

  • Organic acknowledgment when support is part of real moments

  • Enables photography and documentation of the journey

  • Supports long-term curation and accessibility of collected stories

  • Focused on history, education, and legacy

  • Aligns with America 250 and Route 66 Centennial preservation efforts

Story Preservation
Route 66 sign on a yellow pole
Route 66 sign on a yellow pole
blue and white UNKs bar signage
blue and white UNKs bar signage
a statue of a cowboy holding a surfboard
a statue of a cowboy holding a surfboard
a route 66 sign painted on the side of a road
a route 66 sign painted on the side of a road

FAQs

What does “participation” mean?

Participation can include financial support, in-kind contributions, product support, community hosting, or storytelling collaboration. Partners engage in different ways depending on alignment and capacity.

Do you offer exclusive partnerships?

Yes. Some participation opportunities are exclusive, including the Official Road Partner and Official Booth Partner. Other participation options allow multiple partners.

Are prices listed publicly?

No. Participation opportunities are discussed directly to ensure the right fit and scope for each partner.

What kind of visibility do partners receive?

Visibility varies by participation type. Partners may receive website recognition, organic storytelling inclusion, and media assets when applicable. Specific deliverables are discussed individually.

Is logo placement included?

Yes. Partners receive logo or name recognition on the project website. Placement and presentation vary by participation type and contribution.

Do you guarantee specific content or media deliverables?

Only where explicitly agreed upon. Some participation types include curated media assets; others focus on support and recognition rather than deliverables.

Can partners provide in-kind or product support?

Yes. We welcome in-kind contributions that enhance the journey, community experiences, or day-to-day life on the road.

Can smaller brands or local businesses participate?

Absolutely. Community hosts, experience enhancement partners, and journey support partners can participate without large budgets.

Can partners participate for part of the journey?

Yes. Some participation opportunities may cover specific locations, events, or timeframes.

Who owns the content created during the journey?

Unless otherwise agreed, content is owned by the project. Usage rights for partners are defined per participation agreement.

How are stories documented or preserved?

Stories are documented through photography, video, and written reflection. Preservation efforts focus on responsible documentation and future accessibility.

How do we start a conversation?

Use the participation inquiry form to share your interest. We’ll follow up to explore fit and next steps.

*Participation opportunities are collaborative and value-aligned. Not every partnership will be the right fit, and that’s intentional.